Digital Marketing
Mobile Apps / Automotive
A Multi-Channel Strategy That Achieved Over 1M Installs at $0.30 CPI
Project details
How it works:
Our approach combined precision targeting through Google and Meta Ads, SEO optimization for organic traffic, and innovative guerilla marketing tactics. Trackable QR code stickers and event marketing created direct user engagement, while continuous performance optimization kept acquisition costs low and results sustainable.
Our challange:
BenzinLitre needed to grow its user base sustainably while ensuring low acquisition costs in the competitive app market. The key challenge was to attract and engage price-conscious users across Turkey while building long-term value for the app’s user base.
Achievement:
1M+ app installs achieved through multi-channel strategies.
Maintained a $0.30 CPI, ensuring cost-efficient user acquisition.
Strengthened brand awareness with trackable guerilla marketing stickers across Turkey’s largest cities.
Expanded presence in key metropolitan markets like Istanbul, Ankara, and Izmir, solidifying BenzinLitre as a go-to fuel price comparison app.
Boosted long-term user engagement through event marketing and personalized demos.