Digital Marketing
eCommerce / Beauty & Fragrance
Driving 5x ROAS and Doubling Revenue for Beautinow
Project details
How it works:
We implemented Google and Meta Ads campaigns focused on high-intent keywords, visual storytelling, and retargeting strategies. By leveraging tools like AI-Powered paid ads objectives and advanced audience segmentation, we optimized performance across platforms while scaling the most effective campaigns.
Our challange:
Beautinow needed to scale its operations in a competitive beauty and fragrance market, achieve higher ROAS from a substantial ad budget, and improve online visibility. The key challenge was balancing growth and cost-efficiency while reaching a wider, relevant audience in a sector dominated by larger brands.
Achievement:
5+ ROAS, delivering exceptional efficiency for every dollar spent on ads.
112% growth in sales revenue, more than doubling Beautinow’s earnings during the year.
Expanded brand visibility in new markets, building a loyal and engaged customer base.
Enhanced customer acquisition and retention with advanced retargeting strategies and lookalike audience targeting.